change is noticed

When something changes, people notice.

This truth applies to just about everything.

How often do you look at someone and say to yourself "something is different"? Usually due to a haircut, a new beard, or something physically different about the person.

We do the same thing on our favorite websites. If a banner on the side bar, the logo, or the layout changes, you notice it.

Movement is noticed. If everyone in the room is nodding up and down but one person is shaking their head side to side, you'll notice the one person doing something different.

Change isn't always good and sometimes you can cause negative attention. But, I'd rather take that risk than be so predictable that people stopped paying attention all together. Sometimes change, good or bad, is necessary to stand out, be different, and get noticed.

Jesus was certainly not predictable. He healed people on Sunday, argued with the religious leaders, turned over tables, walked on water, and then surrendered himself to death in order to defeat it and all of our sins. He surprised people.

I am not discrediting consistency or stability. The core of who we are or what we are doing, the what & why, should rarely change; but sometimes we've got to mix it up when it comes to how.

So switch out a banner on your site today, say something different when you walk into work this morning; step outside of your comfort zone into something new and see how it goes.

Sometimes you've got to mix it up or you'll get lost in the mix.