God understands the power of personalized.
He knows the words and beauty that speaks to me versus those that will move your heart. He gives attention to each of us in different ways and he loves us the way we love to be loved.
Because he is a good father.
Looking back, God has spoken to me in strange ways and in odd places. He's taken me to the opposite side of the world to show me that I needed to stay in NWA, used sticks and stones to send me clear messages, asked me to jump off of ledges, and often times through birds.
Birds? Yeah - there is something about animals in the wild, especially birds, that speaks to my heart in crazy ways.
But hey, it doesn't matter how strange it is, God nows what works for his son and I know the sound of his voice.
Marketers could learn from this.
Get to know your end consumer, like really get to know them. Not through research, focus groups, or surveys -- those things tell you about averages and norms -- learn what's strange about her, not what's normal.
A brand that really gets you, gets your dollars.
You want to wear their logo or see it in your home. It reinforces who you are and makes a statement that is important to you. Companies can't do all that by appealing to the masses. So don't. Do the opposite. Ignore the normal and speak to the differences that make us who we are.
Matthew 10:29-31 speaks to the omniscient, yet personal, God we have. It also may be the reason birds remind me that I'm loved.
Are not two sparrows sold for a penny? And not one of them will fall to the ground apart from your Father. But even the hairs of your head are all numbered. Fear not, therefore; you are of more value than many sparrows.