The Key to Internet Marketing
Someone asked me last weekend, "So Jesse, what's the key to internet marketing?"
I think he was hoping for a get rich quick tip, some new idea or revelation... maybe SEO, Pinterest or some fancy new affiliate marketing scheme.
But, my answer to him was simply "Relationships."
I went on to say that relationships have always been very important in business, and the internet and social media just gives us new ways to initiate and develop those relationships.
And really, relationships are key in everything.
They are key in ministry, business, and key in digital marketing.
God made us for relationship with him and with each other. Focus on him first and people next, and the rest will fall into place.
Matthew 22:36-40
36 “Teacher, which is the great commandment in the Law?” 37 And he said to him, “You shall love the Lord your God with all your heart and with all your soul and with all your mind. 38 This is the great and first commandment. 39 And a second is like it: You shall love your neighbor as yourself. 40 On these two commandments depend all the Law and the Prophets.”
Do you really invest in relationships?
What would you have said if asked the same question?
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June 8th, 2012 - 12:58
yes sir… preach it and keep me accountable… Relationship Marketing is a great term (saw it on your related posts)
June 8th, 2012 - 13:40
You kidding? Saul, you are a daily example of this to the whole team. Keep ME accountable!
June 8th, 2012 - 14:08
I was just thinking through this morning of the people I wanted to “connect” with soon, and got a little overwhelmed. I value deep over wide relationships, maybe sometimes to a fault, but either way, obviously this is important both personally and for a business who wants to stay relevant in this decade. I think the overarching lesson of this is to continue to practice obliquity: http://digitaloverflow.net/blog/obliquity
January 27th, 2013 - 00:21
Some people are relationship oriented, people-people. I am not. My wife has me pegged, “Jack, you don’t love people, you just love their ideas.” Probably true. I can vividly remember getting a new idea from talking with someone, I remember the time, the location, the situation, but I can’t remember the guy’s face or name. Woe is me!